Date: 15 September 2009
Following its recent acquisition by Koeniggsegg Group AB, Saab previewed its first all new car for several years on 15th September at the Frankfurt Auto Show.
As a supplier of training design and delivery for the last ten years, Motiv8 was invited to work in partnership with Raytheon Professional Services and Saab in Sweden to introduce the new vehicle to Saab's worldwide sales teams.
This took the form of an interactive bulletin, to be delivered over the internet and Motiv8 designed and piloted the bulletin which gave an insight into the new 9-5's fantastic design, innovation and driveability features.
Motiv8's David Taylor also delivered briefings to Saab's UK based sales team on 15th and 16th September and the car is now eagerly awaited by one and all.
The all new 9-5 will be seen in showrooms around the world next Spring.

- 05 September 2010