Visitors to the event went through an initial briefing followed by training and driving sessions delivered by the Motiv8 team.
Date: 01 December 2009
The new Astra was one of the most eagerly awaited new cars of 2009.
Working with the GM Academy in Germany, Motiv8 was tasked, back in June to develop a Pan-European training programme including both face to face and internet based sessions to be delivered in more than 20 countries.
In October, David Taylor led the Motiv8 team in delivering a Train The Trainer event in Russelsheim, Germany to introduce the programme and help each of the countries to prepare their own local event.
Attention then switched to the UK and Ireland where firstly at Millbrook, a 21 strong Motiv8 team of trainers and drivers helped deliver the Vauxhall event to nearly 3000 sales people, managers, staff and potential customers over 14 consecutive days.
Common consensus: "Our best training event ever" with fantastic feedback on both the car itself and the event team.
The very next morning it was time to board a plane for Dublin and the Irish event which once again was a resounding success.
STOP PRESS January 20 2010: Motiv8 completed Astra internet based training for staff in Egypt, Lebanon, Israel, Cyprus, Malta and Jordan.

- 05 September 2010