Bright Spark
The Chevrolet Spark was the star of the event held in London in early February. Motiv8's Lorna Hackett was one of the team who enthused those attending during interactive workshop sessions.
Chevrolet Spark Sales Launch Conference, London.
Date: 12 February 2010
Continuing the exciting growth within the Chevrolet brand, the latest addition to their range is the new city car called the "Spark".
Previewed in 2009 at Geneva, the model was launched in early February 2010 with a conference for Chevrolet UK staff, company buyers, dealer staff and managers.
The sales managers launch on 12th February took place at a prestigious London hotel on the River Thames directly across from the Houses of Parliament.
GM Academy manager Rory McColgan and the Motiv8 team of David Taylor, Steve Lang and Lorna Hackett presented interactive workshops on the exciting new product and also how it is to be marketed in the UK from both a national and local perspective.
Cherolet senior staff and directors also provided a detailed insight into future plans for the vehicle and the brand as a whole.
Additionally, all guests had the opportunity to drive the car in its natural habitat.
Another winner from Chevrolet!
- 05 September 2010