Meeting the Citroen Challenge!
Scenes from the workshops held during late February 2010 where sales people were challenged to sell the value in the DS3 and C3 from Citroen. Groups of up to 50 people went through these exciting workshop sessions around the UK.
Citroen Selling the Product Workshops, United Kingdom.
Date: 25 February 2010
Between the end of 2009 and the early weeks of 2010, Citroen launched two exciting new vehicles - namely the new DS3 and the all new C3.
To supplement the initial "product based" launches of these vehicles Steve Froud, Training Manager of Citroen UK was looking to run high impact, half day workshops for groups of up to 50 sales consultants and managers on how to maximise the sales impact of the vehicles.
Motiv8's Steve Lang teamed up with Neil Cameron and Melissa Darlington to scope out and develop the programme focussing on the importance of selling the value in the products - indeed all products in the Citroen range!
In order to deliver before the March registration change everything was put together in a matter of days as February seemed ideal timing to motivate the sales force in advance of this important milestone in the industry calendar.
Thirty sessions were delivered around the UK in one week. These were highly motivational and employed a high energy style that challenged those attending through a series of real life case studies.
The team also provided 'Autocues' - key words and phrases to help the sales teams to win in everyday scenarios.
Feedback from those attending was fantastic - both from sales teams and the Citroen UK staff who played a key part in the success of the training.
This was Part 1 - Parts 2 and 3 will follow in May and June 2010!
- 05 September 2010