The all new Opel/Vauxhall Meriva
Scenes from The Meriva Train The Trainer event in Hamburg
Opel/Vauxhall Meriva European Launch Germany, United Kingdom, Ireland.
Date: 23 June 2010
Following a long development process, April finally saw the revealing of the training programme to support the launch of the exciting new Opel Meriva.
Motiv8 was involved in three different programmes to launch the car that has created a great deal of interest with its signature "Flexdoors" system.
Firstly, the eagerly awaited car was presented to representatives from 20 European countries at a special Train The Trainer event in Hamburg in April.
David Taylor of Motiv8 who led the training development team provided the people who will roll out their individual national events with an overview of the car and the thoughts behind its design. This as followed by an interactive driving experience around the roads of Hamburg.
Stage two involved the launch to United Kingdom dealers. A motiv8 team of 19 trainers visited 300 Vauxhall sites - all in the space of 10 days! sales staff got their first "hands on2 experience of the new car - feedback on both the car and the training itself was outstanding.
Thirdly, the Opel sales teams in Ireland had their chance to embrace the Meriva concept. The event on 23rd June allowed them to see what all the fuss had been about.
Once again, thanks to the GM Academy team and all at Opel and Vauxhall!
- 05 September 2010